29 Percent of Borrowers That Refinance Shorten Mortgage Term During Third Quarter

Posted in: Consumer Behavior, Economic Highlights, Lending- Nov 14, 2012 No Comments

More Than 95 Percent Choose Fixed-Rate Loans MCLEAN, Va., Nov. 13, 2012 /PRNewswire/ — In the third quarter of 2012, 29 percent of borrowers that refinanced an existing mortgage chose to shorten their loan term, based on the Freddie Mac (OTC: FMCC) Quarterly Product Transition Report released today. Further, refinancing borrowers clearly preferred fixed-rate loans, [...]

Social Impact – How Social Sharing Influences Consumer Behavior

Posted in: Consumer Behavior, Shopping, Spending- Jun 24, 2012 No Comments

Here is an interesting infographic on how social sharing influences consumer behavior. Social media has become a tried and true method for consumers to share their latest purchases and retail experiences. Sites such as Facebook and Twitter have been leading channels to drive word-of-mouth and boost purchases for brands. The instant connectivity of these sites [...]